It’s 2030.
You’re sitting in your office (or maybe your virtual workspace in the metaverse 3.0), reflecting on the whirlwind that was the 2020s.
AI reshaped how we create, consume, and connect. The “content game” evolved beyond algorithms and attention – it became about authenticity, ecosystems, and trust.
And as many founders look back, one thought echoes:
I wish I’d built my content foundation differently… sooner.
Here’s what they wish they had done today:
1. Built a genuine narrative, not just a brand.
In 2025, too many startups treated content as marketing collateral. By 2030, those who won were the ones who built movements.
They invested early in storytelling that humanised their vision and gave audiences a reason to care – not just click.
2. Invested in owned content, not rented attention.
Social algorithms changed… again and again. Founders who built email communities, podcasts, or owned content hubs weathered every shift.
They realised too late that followers aren’t audiences… but subscribers, readers, and listeners are.
3. Used AI as a creative partner, not a shortcut.
Back in 2025, AI tools made it tempting to automate everything. But by 2030, the leaders were those who used AI to amplify human creativity, not replace it.
They focused on insight, empathy, and originality… things no model could truly replicate.
4. Created for depth, not just reach.
In the attention economy, it was easy to chase virality. But the founders who built enduring brands?
They chose depth over noise – crafting thoughtful, long-form content that built trust and authority.
5. Told their story – even when it wasn’t perfect.
Transparency became the new credibility. The most respected founders shared the behind-the-scenes, the mistakes, and the messy middle.
Their honesty built a relationship that algorithms couldn’t measure.
If you’re a founder today, 2030 isn’t far away.
The question isn’t whether you’ll create content… It’s what kind of story you’ll leave behind.
Start telling it now. Your future self will thank you.
What’s one thing you think founders in 2025 will wish they’d done differently by 2030?