Ever made a decision you felt was right… only to realise later the data was screaming something else?
It happens to founders every single day.
In the content world, where trends shift fast and attention spans shift faster, the “data vs gut” debate shows up more often than we admit.
As a content production house, I see this pattern across teams, startups, and even established brands.
Here are 7 decisions where data quietly gets replaced by intuition – and why it matters:
1. Choosing content formats based on personal preference
“I don’t like short videos.”
But your audience might love them.
Data tells you what they want, not what you prefer.
2. Posting time decided by ‘what feels right’
Many founders or creators upload when they feel inspired.
Analytics often show completely different peak engagement hours.
3. Building messaging based on assumptions
We assume our audience cares about certain pain points.
Data from comments, DMs, and watch-time usually reveals what truly resonates.
4. Target audience picked by intuition
“I know my audience; I speak to founders.”
But your actual viewers? They might be managers, creators, or early-stage operators.
5. Deciding content frequency by mood
Some weeks, you post daily.
Other weeks, twice.
Data shows how consistency (not bursts of inspiration) drives compounding reach.
6. Trusting gut on what’s working without reviewing performance
A video “feels” viral-worthy…
Yet retention rate, click-through, and saves might tell the opposite story.
7. Choosing platforms based on comfort, not opportunity
You may love Instagram.
Your audience growth might be happening on LinkedIn or YouTube.
The truth? Founders don’t lack intuition – they lack data-backed intuition.
Gut + data is the real superpower.
We help founders combine creativity with analytics so they stand out online with intention, not guesswork.